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In the world of multifamily housing, maintenance isn’t just about fixing leaks or replacing air filters—it’s about creating a safe, welcoming, and functional environment for residents. At the heart of that effort lies maintenance culture: the shared values, attitudes, and practices that guide a maintenance team’s work. A strong maintenance culture fosters pride, professionalism, and productivity—and when done right, it can transform not only your team but also your property’s reputation and resident satisfaction.

In today’s multifamily landscape, few challenges loom as large as staffing. From high turnover to difficulty attracting skilled technicians, property managers and maintenance directors across the country are feeling the pressure. When reliable maintenance professionals are hard to find—and even harder to keep—it can directly impact resident satisfaction, operational efficiency, and long-term asset performance.

Mark Sharp, CAMT, and founder of Multifamily Mixtape, is leading important conversations in the multifamily industry—especially where it matters most: with the maintenance professionals who keep everything running. His upcoming and recent engagements showcase a commitment to not only technical excellence, but also mental wellness, leadership, and industry innovation.